NYU/BMI Scoring for Advertising Workshop

Writing for advertising requires the composer to keep calm under the clock, and write creative, effective music in only a few hours. This crash-course workshop is led by the prolific Soundcat Productions founder Eric Hachikian (Marco Polo, When We First Met), and featuring panelists and presentations from top industry professionals from leading ad agencies such as Keith D'Arcy (SONGS Music Publishing), Karen Macmillan (Imagem/Concord Music), and Jay Wadley (Found Objects Music Productions). In three short days, the NYU/BMI Music in Advertising Workshop will teach you how to:

  • Write quickly and efficiently, under real-world conditions
  • Write effectively for advertising’
  • Write ready-to-license production/library music

As a participant, your work will be critiqued by Eric Hachikian, industry professionals, and NYU’s acclaimed Scoring for Film and Multimedia faculty. You will also receive a mixing session with New York’s top engineers.

Sample NYU/BMI Scoring for Advertising Schedule

Program Dates: June 30 - July 2, 2018

Application Deadline:

March 20, 2018

Costs & Fees:

$55 (Non-Refundable Application Fee)
$584 (Particpant Tuition)
$265 (Auditor Tuition)
$65 per night/shared room (On-Campus Housing)
International Applicant/Student Fee Information

Intended For:

High School
Post-College and Graduate Students
Continuing Professionals


  • Eric Hachikian
    (Soundcat Productions)
  • Jay Wadley
    (Found Objects Music Productions)
  • Karen Macmillan
    (Concord Music Group)
  • Keith D'Arcy
    (SONGS Music Publishing)

Housing & Meal Plan Information

Costs and Fees

Receiving Your Admission Decision

Scholarship & Financial Aid

Contact Us

Program Administration
Summer Programs
212 998 5438

Academic Content

Ariel Marx 
212 998 5764

Sergi Casanelles
212 998 5764