(SURVEY) On February 21st, 2024, the NYU Music and Social Change Lab announced the launch of a nationwide survey to help understand the motivations and attitudes of people who bought, sold or attempted to buy tickets to any of Taylor Swift’s concerts during the Eras tour in the US. This comprehensive study is the first of its kind, targeting a wide and diverse demographic to help uncover critical insights into the perceptions and experiences of fans and general public when attempting to attend a concert by Taylor Swift in the US.