The Performing Arts Administration (PAA) program at NYU has consistently demonstrated its commitment to academic research, with students and alumni achieving remarkable academic milestones over the recent years. Their scholarly work, published in peer-reviewed journals, reflects the program's dedication to advancing the field of arts administration.
Ningyao (Melvin) Yen ('23) Explores Social Dynamics in Theatre Attendance
In "The Role of Social Circles in Shaping Individual Theatre Attendance: A Study on Theatre-goer Decision-Making and Peer Influence," Ningyao (Melvin) Yen delves into how social circles influence theatre attendance, published in the Journal of Arts Management, Issue 3, 2023. Her research employs a comprehensive methodology to analyze the decision-making process of young theatre-goers, emphasizing the role of peer influence. Yen's findings reveal that recommendations and shared experiences within social groups significantly impact theatre attendance behaviors. This study provides actionable insights for theatre companies to enhance marketing strategies and audience engagement. Reflecting on her research journey, Yen said,
“From the beginning, my journey into the world of theater and academic research was driven by a deep-seated curiosity about the intersection of human relationships and artistic experiences. The initial spark for my paper came from observing the intricate dance of social dynamics within theater spaces and pondering how these interactions shape our cultural engagements.
My time at PAA was pivotal, providing a rich soil for my growing interest in the psychological underpinnings of theatergoer behavior. The vibrant discussions, the challenging coursework, and, most importantly, the diverse community of artists and scholars I was part of, all contributed to shaping my academic pursuits.”
Churui (Ellen) Li ('19) Studies Health Resources for Pianists
Churui (Ellen) Li's "Connecting the Last Mile -- A Study: Health Resources for Classical Pianists on Performance-related Injuries," in the American Journal of Arts Management, Volume 11, Issue 3, AAAE Conference Edition, December 2023, addresses the gap in health resource utilization among classical pianists. Her research highlights the prevalence of performance-related injuries and the need for better health education and resources in music programs. Li examines various health resources, including the Alexander Technique, and their availability and promotion within piano performance programs. Her findings indicate a discrepancy between the availability of health resources and pianists' awareness and utilization of these resources. Li said,
“I first had the idea to start a project and write a paper because I had seen and heard so many stories from musicians about injuries; but in my job, I realized that I was trained to be very cautious in discussing these things, which made me want to look into it more and see what I can do to change that. Studying at PAA, I was always encouraged by Professor Maloney and my other professors to delve into topics that piqued my curiosity.
One thing I learned from PAA was that we, as arts administrators, can be the bridge connecting the arts and many other worlds. Just like what we usually hear in the subway: “See something, say something,” and as arts administration professionals, we should also do something. While writing this paper might not have an immediate impact on my job right now, it gives me a reason to reach out to people and initiate conversations.”
Yanwen (Bella) Wang ('23) on Climate Change Response in Theatre Industries
Yanwen (Bella) Wang's paper, "United Kingdom and United States Theatre Industries’ Administrative Response to Climate Change," soon to be published in the Journal of Arts Management, Issue 1, 2024, scrutinizes how theatre organizations in the US and UK are tackling climate change. Her analysis reveals differences in administrative actions and practices between the two countries, with an emphasis on the need for a structured response to environmental challenges. Bella’s research incorporates evidence from organizational websites, offering a comprehensive view of the industry's efforts against climate change. She highlights the lack of systematic monitoring and accountability in current initiatives and suggests areas for improvement.
Albert Martinez ('23) Explores Design Thinking in DEI Programming
Albert Martinez's paper, "Integrating Design Thinking into Arts Organizations," soon to be published in the International Journal of Arts Management, May 2024, examines the application of design thinking to foster diversity, equity, and inclusion (DEI) in arts organizations’ community engagement efforts. His study addresses the shortcomings of traditional engagement strategies and proposes a novel, user-centered design approach. Through a triangulated research methodology, including textual analysis, interviews with experts, and feedback collection, Martinez underscores the inefficacy of conventional methods in promoting DEI. He advocates for a Community Co-Designed Approach, utilizing design thinking to create more inclusive and engaging community programs. Highlighting how his scholarly accomplishments unlocked pathways to thrilling career prospects, Martinez said,
“During my time at NYU, I had the opportunity to work in the newly created DEI department at The Metropolitan Opera. Witnessing how the world's largest opera company engages diverse communities sparked my interest in exploring how innovative problem-solving methodologies, like design thinking, could enhance DEI efforts. My background in business and product strategy further fueled my curiosity, leading me to consider the potential of human-centered approaches to effectively drive impactful community engagement strategies that promote DEI.
Being awarded AAAE's Best Student Paper Prize, presenting at their conference, and publishing at IJAM marked a pivotal moment in my career journey as these achivements opened doors to exciting opportunities. For instance, it caught the attention of institutions like Columbia University, where I had the privilege to teach a microcourse on Design Thinking for the Arts. I've also been invited to join NYU Wagner as an Expert-in-Residence in Design Thinking Innovation, in partnership with Alvin Ailey American Dance Theater, and to guest lecture at prestigious universities. Presenting at industry-leading events like the League of American Orchestra's National Conference also expanded my professional network in the field.”
Yaping Chu ('22) Examines Drama in the Digital Age
Yaping Chu's article, "How Does New Media Affect the Relationship between Audience, Actor, and Character in Drama?" published in the Journal of Arts Management, Issue 3, 2021, explores the significant changes new media technology has brought to drama performance. Her analysis contrasts traditional and modern performance systems, highlighting how new media alters the aesthetic relationship among the audience, actor, and character. Chu argues for a balanced integration of new media in drama, ensuring it enhances rather than detracts from the theatrical experience. Her work suggests that while new media can bring performances closer to reality, it should not overshadow the actors' performance or the audience's imagination.
These scholarly achievements underscore the vibrant academic environment of NYU's PAA program, fostering a community of researchers dedicated to contributing meaningful insights and innovations in the field of arts administration.
