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Eric Hachikian

NYU/BMI Scoring for Advertising Workshop

Screen Scoring Summer Workshops

SUMMER 2024

Steinhardt's Department of Music and Performing Arts Professions is taking the summer off! Our acclaimed Summer Programs and Workshops will not be offered in 2024 as we plan for more compelling and varied offerings in 2025 and beyond. Please sign up now to receive information about Summer 2025 as soon as it is available. Thank you.

SUMMER 2025

Writing for advertising requires the composer to keep calm under the clock, and write creative, effective music in only a few hours. This crash-course workshop is led by the prolific Soundcat Productions founder Eric Hachikian (Marco Polo, When We First Met), and featuring panelists and presentations from top industry professionals from leading ad agencies such as Keith D'Arcy (Warner Chappell), Karen Macmillan (Imagem/Concord Music), and Jay Wadley (Found Objects Music Productions). In three short days, the NYU/BMI Music in Advertising Workshop will teach you how to:

  • Compose quickly and efficiently, under real-world conditions
  • Write effectively for advertising
  • Compose ready-to-license production/library music
Screenshot of Eric Hachikian showcasing some of his audio mastering techniques

Eric Hachikian showcases some of his audio mastering techniques.

As a participant, your work will be critiqued by industry professionals such as Eric Hachikian and NYU Steinhardt’s acclaimed Screen Scoring faculty.
 

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Jay Wadley

Jay Wadley talks about his music production company Found Objects

Application Requirements     

  1. Fill out your personal information     
  2. Submit a short statement introducing yourself and explaining your past experience in screen scoring. You may also submit, optionally, a one-page bio.    
  3. Select the workshop (or workshops) you are interested in applying to, and specify if you are interested in applying as a participant or as an auditor.     
  4. Submit 3-6 audio/video files to showcase your music. Submit your best work, regardless of its connection with the workshop you are applying to. We are not judging your past experience in the field, but your overall composing/production skills.      

For each file, submit a PDF explaining the purpose or context of the piece/track, the composing process, technical details if applicable (libraries used, sound processors, software, etc.) and any other relevant information.

Advertising Scoring FAQs

Contact Us

Questions about Application, Finances,
Housing, and Meal Plans

Summer Programs
212-998-5438
mpap.summer@nyu.edu

Questions About Workshop Content
Workshop Coordinators: Sergi Casanelles,
Hunter Hanson, and Kat Vokes
212-998-5764
Screen.Scoring.Summer@nyu.edu