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Eric Hachikian

NYU/BMI Scoring for Advertising Workshop

Screen Scoring Summer Workshops

Update: Summer 2021 Remote Workshops

Due to COVID-19 related concerns and regular updates we receive from both New York State and New York City government as well as NYU leadership, we have made the decision to convert the Screen Scoring Summer Workshops to a remote workshop series for the summer of 2021. While we would of course have preferred to meet you all in person this year, we are optimistic about some of the new opportunities that running remotely affords us. For more information about how this impacts each of the workshops, please follow the link below to a designated coronavirus FAQs page.


Writing for advertising requires the composer to keep calm under the clock, and write creative, effective music in only a few hours. This crash-course workshop is led by the prolific Soundcat Productions founder Eric Hachikian (Marco Polo, When We First Met), and featuring panelists and presentations from top industry professionals from leading ad agencies such as Keith D'Arcy (Warner Chappell), Karen Macmillan (Imagem/Concord Music), and Jay Wadley (Found Objects Music Productions). In three short days, the NYU/BMI Music in Advertising Workshop will teach you how to:

  • Compose quickly and efficiently, under real-world conditions
  • Write effectively for advertising
  • Compose ready-to-license production/library music
Screenshot of Eric Hachikian showcasing some of his audio mastering techniques

Eric Hachikian showcases some of his audio mastering techniques.

As a participant, your work will be critiqued by industry professionals such as Eric Hachikian and NYU Steinhardt’s acclaimed Screen Scoring faculty.

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Program Dates

July 5 – July 8, 2021

Application Deadline

March 15, 2021
Scholarship Deadline: March 15, 2021

Costs and Fees

$55 (Non-Refundable Application Fee)
$650 (Participant Tuition) OR $300 (Auditor Tuition)
Scholarships and Financial Aid Available 

Intended For

High School
Post-College and Graduate Students
Continuing Professionals

Jay Wadley

Jay Wadley giving a presentation on building a music house

Application Requirements     

  1. Fill out your personal information     
  2. Submit a short statement introducing yourself and explaining your past experience in screen scoring. You may also submit, optionally, a one-page bio.    
  3. Select the workshop (or workshops) you are interested in applying to, and specify if you are interested in applying as a participant or as an auditor.     
  4. Submit 3-6 audio/video files to showcase your music. Submit your best work, regardless of its connection with the workshop you are applying to. We are not judging your past experience in the field, but your overall composing/production skills.      

For each file, submit a PDF explaining the purpose or context of the piece/track, the composing process, technical details if applicable (libraries used, sound processors, software, etc.) and any other relevant information. 

Summer 2021 Application

The 2021 summer programs application is open. Start your application today!


Costs and Fees

Costs, payment procedures, scholarships, and financial aid details for our summer programs.

Read More

Cancellations and Refund Policy

Updated for 2021 in response to COVID-19 and NYU’s move to remote learning.

Read More

Contact Us

Questions about Application, Finances,
Housing, and Meal Plans

Summer Programs

Questions About Workshop Content
Workshop Coordinators: Sergi Casanelles,
Hunter Hanson, and Kat Vokes