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Academic Highlights

Performing Arts Administration

Scholarly News

Martínez-Fernández in International Journal of Arts Management

A publication of an enhanced version of his final research paper on integrating the design thinking approach to advance DEI from the Performing Arts Administration Graduate Program reaches a broader scholarly audience.

PAA Student Aubrey Mann Accepted into NYU’s EdD Program

Advancing to this prestigious practice-based doctorate program, Aubrey will explore audience care's limits in productions dealing with tough subjects.

NYU PAA Exhibits Academic Excellence Via Research Contributions

Recent PAA graduates published significant research in arts administration, fostering a community of researchers.

NYU PAA Showcases Scholarly Works at SALE Conference

NYU PAA faculty and student presented at the Southeastern Arts Leadership Educators Conference in Charleston, discussing arts management, educational trends, and community engagement in performing arts.

From NYU to New Horizons: Jiawen Wang (‘20) Pursues Sociology Ph.D.

Jiawen Wang excels beyond NYU's PAA, gaining a second master's at CUNY and pursuing a Ph.D. at Emory, deeply engaged in advancing cultural sector research.

PAA Faculty, Students, and Alumni Shine at AAAE Annual Conference

The Performing Arts Administration program was well represented at the Association of Arts Administration Educators’ (AAAE) annual conference on June 1-4, 2023.

Outstanding Research Recognition

Abstract

This study was motivated by a growing problem within modern performing arts organizations. Performing arts organizations are limiting their availability to their local communities to focus on patrons and donors, which increasingly is the primary funding stream for these groups. In addition, many performing arts organizations lack the knowledge and/or will to undergo a third place transformation in order to better serve their local communities. In this short study, my developed hypothesis is that many elements that make for a successful bar/venue in a nontraditional space can be leveraged by traditional performing arts organizations to activate third space initiatives. Through thorough analysis, I will create a list of best practices and key elements for performing arts organizations to use as a guide if/when a third space activation occurs. This study consisted of four separate ethnographic studies, which occurred at The Broadway, TV Eye, David Geffen Hall, and PAC NYC. Through these studies, my key findings were that architecture, programming, hours of operation, location, and staff made up five key elements that must be carefully planned upon a third space activation. In conclusion, this study can be used as a guide for any performing arts organization that wishes to undergo a third place initiative, but is unsure of which key factors to focus on or consider when undergoing this type of transformation.

Abstract

This research paper explores the possibility of Broadway theaters lowering the average age of audience members while simultaneously building a sense of community amongst its theatergoers by offering educational programming similar to not-for-profit theaters.

Based on a qualitative and quantitative approach the following research questions are answered in this paper: who is the audience and what power do they hold, how can Broadway build a sense of community amongst its audience demographic and how might Broadway determine itself and its new practices successful? Interviews conducted with three not-for-profit theater organizations in New York City were completed to build an understanding on the different types of programming offered. 

Through the analysis of educational programming currently presented by not-for-profit theater organizations it was found that Broadway can utilize its theater space by having interactive workshops, talkbacks and other community lifting events on the stage where a legendary Broadway production had just taken place. Programming presented by Broadway will help bring in audiences to the theater during the day when theaters are dark and empty. Broadway programming can reach the younger generation through utilizing school groups and suggesting workshops after student matinee performances similar to not-for-profits. Programming on Broadway can help make an impactful, long lasting relationship with audience members.

Abstract

"While mergers and acquisitions continue to occur in all industries, solutions remain stagnant. As of now, the only case studies we have on this topic reflect the findings of arts organizations in the nonprofit sector. It wasn't until recently that the arts industry witnessed a merger in the for profit sector when Jujamcyn Theaters merged with Ambassador Theater Group (ATG).

In this paper, I will explore the following questions:

  • How does one lead/manage an arts merger in the for profit sector on Broadway?
  • How does an existing leader identify potential new candidates interviewing for leadership roles during a merger in the for profit sector on Broadway?

For answers to these questions, I conducted interviews of several employees at Jujamcyn Theaters. In addition, as a current paid employee in Jujamcyn’s internship program within their theater operations management department, I have access to this company’s employees and resources. 

 I was able to uncover the key qualities and skills a leader needs to lead a merger and how they apply to important concepts such as managing stakeholders and their expectations, adapting to change, and identifying new leaders.

It would be beneficial for future scholars to explore the later results/outcomes of this recent merger still transitioning as well as the effects/impacts it will have on the Broadway community as a whole. It would also be insightful to explore and compare the LORT (League of Resident Theatres) organizations on Broadway. 

Abstract

This research paper explores the role of performing arts administrators in utilizing memorials as a performance space for the performance of cultural trauma and memory. The study aims to examine the current paradigms of performing arts curating and creative placemaking and address their intersectionality with the frameworks on the performance of cultural trauma and memory. Through in-depth textual analysis, interviews with experts, and two case studies, the research suggests that the current understanding of curation in relation to performing arts administration lacks guiding principles in effectively establishing a safe performance space for incorporating the performance of cultural trauma. 

Findings in this study outline that the trauma-informed approach offers a promising guideline to inform the administrators of the necessary components like care for the artists and for the administrators themselves as the witnesses and curators. The research examines how live performance curation and trauma-informed placemaking have been implemented specifically with the 9/11 Memorial & Museum and the “Comfort Women” Memorial in San Francisco. With this analysis, this paper recommends an Updated Guiding Principles of Trauma-Informed Approach for Performing Arts Administrators, introducing practical implications for arts administrators to incorporate in their season planning and space curation when presenting works related to cultural trauma and corresponding collective memory engagement.

Abstract

"Here in the United States, there is not a lot of emphasis on third space - a place that is not home, work or school, but a space where people gather together to be in community and where creative interaction is fostered. This lack of third space is amplified for Black artists and creatives – a community who since the Black Lives Matter movement of 2020 has been presented more frequently in all genres of the arts on a performance level, but not given enough open space to create and to just be in community. The purpose of this study is to answer how third spaces in New York City incorporate the arts and how these spaces support Black creativity. 

Through a comparative analysis of two spaces in Brooklyn, NY, The Free Black Women’s Library and The Center for Fiction, this research emphasizes the importance of arts activations in third spaces and makes recommendations on how to support third spaces for Black creatives. This research is significant as it places the social and creative needs of a historically marginalized group at the forefront of third space analysis and demonstrates how arts organizations, large and small, can play an important role in leveraging third space for Black creatives, in order to not only enrich the landscape of the arts, but the well-being of individuals and society at large in New York City and beyond."

Abstract

This work explores the pivotal role of free outdoor performing arts events in igniting community engagement and expanding arts accessibility. Anchored in a qualitative case study of the Free Outdoor Family Events at Des Moines Performing Arts (DMPA), six interviews were conducted with key members of organizational and series leadership. The findings reveal that these events not only enrich cultural participation among diverse populations but also act as vital tools for urban development and social cohesion. By situating the arts at the heart of public spaces and community initiatives without socio-economic barriers, this study underscores the essential role of the arts in enhancing quality of life and fostering inclusive community identities. This research offers compelling insights into the strategic implementation of arts programs to stimulate community engagement and inclusivity, emphasizing the enduring relevance of arts accessibility in a post pandemic society.

Abstract

This thesis investigates the application of transformational leadership among female lead producers within the live events industry. It examines how transformational leadership—characterized by the capacity to inspire, intellectually stimulate, and individually consider team members—aligns with the transitory and sophisticated nature of live event production. Through qualitative research involving in-depth interviews with seven female lead producers and one change management expert, this study explores the distinct challenges faced by female leaders in a predominantly male-dominated field. The findings highlight how transformational leadership not only facilitates effective team management and project execution but also empowers women to navigate and excel in their roles despite the industry's inherent challenges and gender biases. This research contributes to a deeper understanding of leadership dynamics in live events and offers "10 Producers Best Practices", as well as implementation strategies through the lens of change management. 

Abstract

Broadway shows, serving as cultural landmarks in NYC, attract diverse audiences from around the globe. However, not every commercial theater provides full accessibility for deaf/hard of hearing and blind/visually impaired patrons. The purpose of this paper is to explore the imperative for commercial theaters to enhance accessibility for deaf/hard of hearing and blind/visually impaired patrons in NYC. The paper explores the legal regulations compelling theaters to improve accessibility, investigates the factors influencing Broadway theaters to provide full accessibility, and examines the types of accommodation devices available in current theaters. My methodology involves analyzing accessibility information on 30 Broadway theaters' websites, identifying how easy it is to navigate the accessibility information, the devices provided for deaf/HoH and blind/visually impaired patrons, and evaluating programs and benefits offered to encourage patron attendance. Additionally, I conduct interviews with Broadway staff to discuss their motivations for improving accessibility, the percentage of patrons utilizing these services, and ascertain the budget allocated for accessibility. This research reveals that only 60% of theaters have categorized and accommodated both deaf/hard of hearing and blind/visually impaired patrons. The paper aims to raise awareness among Broadway theaters to enhance their accessibility for patrons and explore ways to expand their reach to a more diverse audience.

Abstract

This study examines the recent trend of unionization among administrative workers in non-profit performing arts organizations in New York City, focusing on the Brooklyn Academy of Music (BAM) and The Shed. As these organizations face financial austerity and a demand for greater workplace fairness, administrative workers have increasingly turned to unionization as a means of securing better wages, benefits, and working conditions. Employing a multi-method research approach, including historical inquiry, document review, and field interviews, this research investigates the impact of unionization on compensation, job satisfaction, and organizational commitment. The findings reveal that unionization has led to improvements in job security and employee benefits, contributing to enhanced job satisfaction among administrative workers. Furthermore, the study indicates the transformative effects of unionization on organizational dynamics, fostering a more inclusive and equitable work environment. This shift not only aligns with the workers’ needs but also supports the organizations’ missions by stabilizing the workforce and enhancing operational effectiveness. This research fills a critical gap in the literature on labor relations within the performing arts sector and underscores the broader implications of unionization in promoting a balanced and sustainable organizational model.