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Daytime view of the Rio de Janeiro landscape

Brazil: Emerging Models and Markets for Music

Graduate Study Abroad

This program is closed and no longer accepting applications. Visit the Graduate Study Abroad page to learn about alternative study abroad opportunities for graduate students. If you have any questions, please write to steinhardt.global@nyu.edu.

Study the emerging business paradigms and international markets that will undergird the production, distribution, and consumption of music over the next decade, all while immersed in Rio de Janeiro, one of the world’s most vibrant and musical cities. The course lays out several cultural, technological, and socio-economic threads linking today’s popular music industry and networked platforms and media, with an emphasis on key geographic and diasporic markets. Through a mix of theory and examinations of real-world events, trends, enterprises, artists, and fans, the course will develop students’ critical and analytical skills for evaluating which of the emergent models and markets proposed as “the future of music” will prosper, where, and why.

Specific topics covered include models of “glocalization,” cultural hybridization and global flows; fandoms and creator economies; cultural governance, “soft power” and Music Cities; and trends and developments in national and regional music markets in South America, Asia, and Africa, with particular focuses on Brazil, South Korea, China, India, Nigeria, and South Africa. Program activities include visits to local Rio music companies, cultural sites, and live music performances, including a samba school preparing for carnival.

Location:

Rio de Janeiro, Brazil

Program Dates:

January 2-17, 2025

Faculty:

Sam Howard-Spink, Clinical Associate Professor of Music Business, Music and Performing Arts Professions

Application Deadlines:

  • Priority Deadline: Tuesday, September 17, 2024 (admissions continue following the priority round deadline on a space-available and rolling basis)
  • Regular Deadline: Thursday, October 17, 2024

Find the application link and instructions on the "How to Apply" page

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