What is A&R? Artist Branding? The 360 deal? Music Supervision? How do you create, market, and distribute music in the current music industry environment? These are just a few of the questions that will be answered in this two-week summer institute held at NYU Steinhardt. By participating in class sessions, going on field trips, attending concerts, and interacting with music industry professionals you will be given an overview of the current music industry, challenge your ideas, and create innovative ways to discover, create, or develop future “stars” in the music industry.
July 6 – July 17, 2020
March 1, 2020
$55 (Non-Refundable Application Fee)
$898 (On-Campus Housing and Required Meal Plan)
$80 (Programming Fee)
Scholarships and Financial Aid Available
Rising High School Seniors
Note: Although priority is given to rising high school seniors, if there are additional spots at the application deadline then applicants of varying ages are considered for admission.
What Makes a Star? Projected Topics to Be Covered:
The Music Business
- The music business and its sub-systems
- Overview of the structure of a record label
- The Role of the songwriter and music publisher
- Understanding copyright and music licensing
Getting the Talent Ready for the Marketplace
- Artist development in the 21st century/branding
Promoting and Marketing the Talent
- Promotion and marketing of an artist in the 21st century
- Developing a marketing plan
Live Performance and Touring
Careers in the Industry
Class sessions and activities will be held daily from 10:00 am-4:00 pm with a break for lunch. Evening activities are scheduled after 6:00 p.m.
Applicants do not need to be musicians to apply. Just possess a genuine desire to learn about what it takes to have a long term career as a musician, singer-songwriter, manager, producer, concert promoter, executive, or entrepreneur in the music industry.
Students will be required to submit a letter of recommendation from a principal, vice principal, private teacher, or guidance counselor who can address the student’s academic performance and any extracurricular activities they are involved in and why they think the student is a good candidate for the What Makes a Star? Program.
This letter should provide directly within the application online. All letters of recommendation must be submitted on the school's official letterhead and signed by the person who is recommending the student.
Costs, payment procedures, scholarships, and financial aid details for our summer programs.
All you need to know about NYU summer program housing including rates, meal plans, services, and check-in/out.
An application checklist and information on English proficiency testing, visas, and health insurance for students from outside the United States.