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Contemporary and Jazz Vocal Ensemble Performance

Music Business: What Makes a Star?


Steinhardt's Department of Music and Performing Arts Professions is taking the summer off! Our acclaimed Summer Programs and Workshops will not be offered in 2024 as we plan for more compelling and varied offerings in 2025 and beyond. Please sign up now to receive information about Summer 2025 as soon as it is available. Thank you.


What is A&R? Artist Branding? The 360 deal? Music Supervision? How do you create, market, and distribute music in the current music industry environment? These are just a few of the questions that will be answered in this two-week summer institute held at NYU Steinhardt. By participating in class sessions, going on field trips, attending concerts, and interacting with music industry professionals you will be given an overview of the current music industry, challenge your ideas, and create innovative ways to discover, create, or develop future “stars” in the music industry.

What Makes a Star? Projected Topics to Be Covered:

The Music Business

  • The music business and its sub-systems
  • Overview of the structure of a record label
  • The Role of the songwriter and music publisher
  • Understanding copyright and music licensing

Getting the Talent Ready for the Marketplace

  • Artist development in the 21st century/branding

Promoting and Marketing the Talent

  • Promotion and marketing of an artist in the 21st century
  • Developing a marketing plan

Live Performance and Touring

Global Markets

Careers in the Industry

Class sessions and activities will be held daily from 10:00 am-4:00 pm with a break for lunch. Evening activities are scheduled after 6:00 p.m.

Applicants do not need to be musicians to apply. Just possess a genuine desire to learn about what it takes to have a long term career as a musician, singer-songwriter, manager, producer, concert promoter, executive, or entrepreneur in the music industry.

Audition Requirements

Students will be required to submit a letter of recommendation from a principal, vice principal, private teacher, or guidance counselor who can address the student’s academic performance and any extracurricular activities they are involved in and why they think the student is a good candidate for the What Makes a Star? Program. 

This letter should be provided directly within the application online. All letters of recommendation must be submitted on the school's official letterhead and signed by the person who is recommending the student.

OPTIONAL for aspiring musical artists: Some students may have the opportunity to be showcased as musical artists. This is not guaranteed, but selection for such opportunities can occur during the workshop. Although it is not mandatory, if you consider yourself to be an aspiring musical artist, we welcome you to submit examples of your work (e.g. recordings, videos, links, etc.) as part of your application. Note that for the workshop as a whole, we are seeking a combination of aspiring musical artists and music business professionals.

Contact Us

Academic Content 
Music Business Faculty
212 998 5427