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Juan Pinon

Associate Professor of Media, Culture, and Communication

Media, Culture, and Communication

212-992-9409

Juan's particularly interested in the intersection of Latin American transnational media corporate dynamics with the established mode of production of U.S. Latino media and the effects on Latinos' representations. His research interests are globalization, political economy, television studies and social and cultural practices. Currently, he is the U.S. coordinator of the Ibero-American Television Fiction Observatory (OBITEL) an international research project on television fiction. He has also contributed to an ongoing project about new technologies and media appropriation within disempowered communities in Austin, Texas project in which his particular interests lie in the immigrant Hispanic community's life trajectories and strategies of social mobility. Pinon's work experience dates back to the early eighties, when he first worked as a television producer in Mexico City, to become later on the Manager of Programming and Production at a regional television channel in Chihuahua, Mexico. His experience in academic institutions includes working as the Director of the Media Center at the Instituto Tecnolo y de Estudios Superiores de Monterrey, in Mexico City, where he was also Assistant Professor in the Department of Communication from 1994 to 2002. He holds a Ph. D. in Media Studies from the Department of Radio, Television and Film from the University of Texas at Austin, and a master degree in Communication Sciences from the Universidad Iberoamericana at Mexico, City.

Selected Publications

  • Piñón, J. (2017). Jane the VirginIn ReVista. The Harvard Review of Latin America, Issue Telenovelas (Fall 2017)
  • Piñón, J. and Flores, M.A. (2017). USA: The year of the “super series.” In M. Immacolata and G. Orozco (Eds.). One decade of television fiction in Ibero America : Analysis of ten years of Obitel (2007-2016). Ibero-American Observatory on Television Fiction OBITEL Yearbook 2017 (pp. 345-372). Sau Paulo: Globo Universidade, Editora Sulina.
  • Rojas, V. and Piñón, J. (2017).“Voices from the borderlands. Young Latinos discuss the impact that culture and identity have on their media consumption” In D. Casillas and M.E. Cepeda (Eds.). The Routledge Companion of Latina/o Media (pp. 347-364). New York, NY: Routledge.
  • Piñón, J. (2016). “Las series como estrategia de la industria de la televisión dentro de la convergencia digital.” En G. Orozco (Coord). TVMorfosis 5. Creatividad en la era digital (pp. 29-48). Guadalajara, MX: Universidad de Guadalajara, y Editorial Tintable/
  • Scolari, C. and Piñón, J. (2016). Las narrativas transmedia en el mercado audiovisual latino de Estados Unidos. Actores, contenidos y estrategias. Comunicación y Sociedad, 27, 13-52
  • Piñón, J., and Flores, M.A. (2016). USA: The Hispanic TV industry between reinvention and tradition. In G. Orozco and M. Immacolata (Eds.) (Re)Invention of TV Fiction. Genres and FormatsIbero-American Observatory on Television Fiction OBITEL Yearbook 2016 (pp. 415-448). Sau Paulo: Globo Universidade, Editora Sulina.

Programs

Media, Culture, and Communication

Our media studies programs train agile researchers of a shifting media landscape. Learn to analyze media and technology in its cultural, social, and global contexts.

Courses

Latino Media

This course examines the production, representation and cultural meaning of Latino Media in the U.S. This class will provide a general survey of Latino media in the U.S. particular focuses on the cultures of production of Spanish and English language television, radio, film, advertising, newspapers, magazines and internet-based media.
Course #
MCC-UE 1022
Units
4
Term
Spring
Faculty

Professors

Juan Pinon ,
Department

Media and Migration

The course examines the role of media in the lives and cultures of transnational immigrant communities. Using a comparative framework and readings drawn from interdisciplinary sources, the course explores how media practices and media representations define and enable new conceptions and practices of national belonging, identity and culture in the context of global migration.
Course #
MCC-UE 1011
Units
4
Term
Spring
Faculty

Professors

Juan Pinon , Radha S. Hegde ,
Department

Transnational Communities and Media Cultures

The course examines the emergence of transnational communities in global cities and the role of media and media forms in (re)defining national belonging, identity, and global culture.
Course #
MCC-GE 2165
Units
4
Term
Spring, Summer
Faculty

Professors

Juan Pinon , Radha S. Hegde ,
Department

Transnational Media Flows

Analyzes the global flow of media products, in particular the circulation of television and film in transnational contexts, at the intersection of political economy (economic, business, and institutional frameworks) with cultural economy (the cultural meanings of these television and film products). Focuses on case studies of the supranational regional players in some of the most important geo-linguistic world markets, where the tensions between global/transnational media flows and local interests are most evident, engaging with theoretical positions ranging from critiques of the homogenizing effects of globalization to those that affirm the changing power relations of counter-flows based on audience preferences.
Course #
MCC-GE 2167
Units
4
Term
Fall
Faculty

Professors

Juan Pinon ,
Department

Transnational Media Flows

This class examines the intersecting dynamics of media genres and geo-linguistic cultural markets in the configuration of global and regional media flows. It looks in particular at the way media genres travel and how their circulation raises issues about the cultural power of certain media narratives in specific historical, political and social conditions of consumption. We will examine the battle for national, regional, and global media markets as a struggle for the 'Slegitimate' cultural and political view of the world expressed through information (news), scientific discourse (documentaries), and popular culture (films, tele novels, reality television, music) to understand the complex global flow of television programs and films.
Course #
MCC-UE 1306
Units
4
Term
Fall, Spring
Faculty

Professors

Juan Pinon ,
Department