Juan's particularly interested in the intersection of Latin American transnational media corporate dynamics with the established mode of production of U.S. Latino media and the effects on Latinos' representations. His research interests are globalization, political economy, television studies and social and cultural practices. Currently, he is the U.S. coordinator of the Ibero-American Television Fiction Observatory (OBITEL) an international research project on television fiction. He has also contributed to an ongoing project about new technologies and media appropriation within disempowered communities in Austin, Texas project in which his particular interests lie in the immigrant Hispanic community's life trajectories and strategies of social mobility. Pinon's work experience dates back to the early eighties, when he first worked as a television producer in Mexico City, to become later on the Manager of Programming and Production at a regional television channel in Chihuahua, Mexico. His experience in academic institutions includes working as the Director of the Media Center at the Instituto Tecnolo y de Estudios Superiores de Monterrey, in Mexico City, where he was also Assistant Professor in the Department of Communication from 1994 to 2002. He holds a Ph. D. in Media Studies from the Department of Radio, Television and Film from the University of Texas at Austin, and a master degree in Communication Sciences from the Universidad Iberoamericana at Mexico, City.