Juan's particularly interested in the intersection of Latin American transnational media corporate dynamics with the established mode of production of U.S. Latino media and the effects on Latinos' representations. His research interests are globalization, political economy, television studies and social and cultural practices. Currently, he is the U.S. coordinator of the Ibero-American Television Fiction Observatory (OBITEL) an international research project on television fiction. He has also contributed to an ongoing project about new technologies and media appropriation within disempowered communities in Austin, Texas project in which his particular interests lie in the immigrant Hispanic community's life trajectories and strategies of social mobility. Pinon's work experience dates back to the early eighties, when he first worked as a television producer in Mexico City, to become later on the Manager of Programming and Production at a regional television channel in Chihuahua, Mexico. His experience in academic institutions includes working as the Director of the Media Center at the Instituto Tecnolo y de Estudios Superiores de Monterrey, in Mexico City, where he was also Assistant Professor in the Department of Communication from 1994 to 2002. He holds a Ph. D. in Media Studies from the Department of Radio, Television and Film from the University of Texas at Austin, and a master degree in Communication Sciences from the Universidad Iberoamericana at Mexico, City.
- Piñón, J. (2017). Jane the Virgin. In ReVista. The Harvard Review of Latin America, Issue Telenovelas (Fall 2017)
- Piñón, J. and Flores, M.A. (2017). USA: The year of the “super series.” In M. Immacolata and G. Orozco (Eds.). One decade of television fiction in Ibero America : Analysis of ten years of Obitel (2007-2016). Ibero-American Observatory on Television Fiction OBITEL Yearbook 2017 (pp. 345-372). Sau Paulo: Globo Universidade, Editora Sulina.
- Rojas, V. and Piñón, J. (2017).“Voices from the borderlands. Young Latinos discuss the impact that culture and identity have on their media consumption” In D. Casillas and M.E. Cepeda (Eds.). The Routledge Companion of Latina/o Media (pp. 347-364). New York, NY: Routledge.
- Piñón, J. (2016). “Las series como estrategia de la industria de la televisión dentro de la convergencia digital.” En G. Orozco (Coord). TVMorfosis 5. Creatividad en la era digital (pp. 29-48). Guadalajara, MX: Universidad de Guadalajara, y Editorial Tintable/
- Scolari, C. and Piñón, J. (2016). Las narrativas transmedia en el mercado audiovisual latino de Estados Unidos. Actores, contenidos y estrategias. Comunicación y Sociedad, 27, 13-52
- Piñón, J., and Flores, M.A. (2016). USA: The Hispanic TV industry between reinvention and tradition. In G. Orozco and M. Immacolata (Eds.) (Re)Invention of TV Fiction. Genres and Formats. Ibero-American Observatory on Television Fiction OBITEL Yearbook 2016 (pp. 415-448). Sau Paulo: Globo Universidade, Editora Sulina.