Analyzes the global flow of media products, in particular the circulation of television and film in transnational contexts, at the intersection of political economy (economic, business, and institutional frameworks) with cultural economy (the cultural meanings of these television and film products). Focuses on case studies of the supranational regional players in some of the most important geo-linguistic world markets, where the tensions between global/transnational media flows and local interests are most evident, engaging with theoretical positions ranging from critiques of the homogenizing effects of globalization to those that affirm the changing power relations of counter-flows based on audience preferences.