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Taylor Swift's US Eras Tour (Ticket Survey)

Poster of Taylor Swift for survey about her concert tickets

Today, the NYU Music and Social Change Lab announced the launch of a nationwide survey to help understand the motivations and attitudes of people who bought, sold or attempted to buy tickets to any of Taylor Swift’s concerts during the Eras tour in the US. This comprehensive study is the first of its kind, targeting a wide and diverse demographic to help uncover critical insights into the perceptions and experiences of fans and general public when attempting to attend a concert by Taylor Swift in the US. This new and original survey will collect empirical data about the public’s perceptions of Taylor Swift as a dominant cultural symbol in the US, and help uncover the experiences of Taylor Swift fans -or Swifties- in accessing tickets to one of the most popular music tours in recent history.

The study is conducted by Dr. Carlos Chirinos, Assistant Professor of Music Business at NYU Steinhardt and Director of the NYU Music and Social Change Lab in collaboration with Dr. Joshua S. Nunziato from the Leeds School of Business, University of Colorado, Boulder, and Dr. Morgan M. Bryant, from the Haub School of Business, St. Joseph’s University. Dr. Carlos Chirinos states that “This survey is a first attempt to understand the personal motivations and experiences that music fans have when attempting to acquire tickets to their favorite concerts. It will provide insights and help understand Taylor Swift’s super fans as well as the market for concert tickets in the US.”

Participants in the survey will be asked to provide information about their own experience buying and/or selling concert tickets as well as questions about their sense of belonging to the Taylor Swift’s fan community. Respondents must be over 18 years old and have bought/sold or tried to buy tickets in the United States only, but the survey will not require them to submit any personal contact details. The researchers invite all eligible individuals to participate. For more information on the survey and how to participate, please visit

Click below to take the survey now.

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