“If the men are missing, I'm charged with finding them and finding out where they are,” said Jonathan Williams, NYU’s assistant vice president for undergraduate admissions. Williams oversees the recruitment selection and evaluation process for NYU’s three degree-granting campuses. In the past several years, he has seen a decline of admissions acceptances from white and Asian men at NYU. Williams noted that this could be reflective of an overall trend as students from all demographics are declining acceptances.
“We do a lot of work in admissions to really understand what are the aspects of our institutional appeal to different types of communities,” Williams said, emphasizing the importance of representing students from all backgrounds and identities on campus.
He noted that outreach not only needs to be inclusive, but involves learning what students’ path to college might be and designing materials and conversations around those findings. His team has used data gleaned from social media channels to create strategic campaigns that target specific audiences. They have featured male-identified students in Instagram takeovers -- though men represent 27% of Instagram users -- to recruit potential students.
One question remains: Why go looking for the men who have opted not to pursue a college education?
“There's a richness to the learning that happens and the development that happens when multiple perspectives are represented in a classroom or in a social environment,” Williams said.
The Steinhardt School celebrates faculty and alumni whose powerful, visionary work has been honored with prestigious awards.
Kaya Henderson, Danielle Nierenberg, and Julie Tolentino bring expertise in education, food systems, and performance art as NYU Steinhardt’s 2021-2022 Dean’s Scholars-in-Residence.
Patience Carter (BS ’20), a survivor of the Pulse Nightclub massacre, and Chris Mosier (MA ’12), a trans advocate and triathlete, attended a Pride Month event hosted by President Biden and Dr. Jill Biden at the White House.