An Alum's Journey From the MCC MediaLab to Market Research and Video Game Production

While at NYU, Adelaide’s academic career was deeply transformative. Requirement courses for MCC, such as The History of Media, introduced her to novel ways of thinking: like the non-linearity of history or how alternative archives and information systems influence culture and power.

She was able to dig deep into her childhood passion for video gaming, and took courses on the subject, its business models, and cultural impacts. Through courses in Web applications and data science, she fused her love of learning theory with her desire to put it into practice, where she learned skills like web publishing and programming languages like Python.

A large part of Adelaide’s academic development can be tied to her work with the MCC MediaLab.

She discovered the lab while taking Professor Jamie Skye Bianco’s course, Digital Media: Theory and Practice. (Professor Bianco helms the lab.) In the course, Adelaide was exposed to different media practices and had the chance to look deeply at how media and social issues interact. For one project, she was tasked with studying how different accessibility functions are implemented. She looked up to the MCC lab assistants, student workers who worked on everything from helping students with bugs in their codes, to providing tutoring services and offering sage professional and academic advice.

“It would be really cool to be more involved in this,” Adelaide thought. She joined as an assistant herself after several rounds of interviews.

Adelaide jumped right into her duties: tutoring students and helping them learn tools like coding. She loved the community — its various events, book clubs with fellow assistants and, most importantly, the opportunity to become more involved with the MCC major. Adelaide rose to a Senior Lab assistant, furthering her leadership skills and giving her confidence in her future in media and data.

Adelaide knew she wanted to continue to expand her education through graduate studies, but initially wasn’t sure what her exact path might look like. She credits Professor Bianco with helping her reach outside her comfort zone and pursue a major in Communication Data Science at the University of Southern California. Adelaide states, “Jamie thought deeply about how big tech and media entities, like Big Data, Artificial Intelligence, and the like were actually affecting people.” This attention to power dynamics and ethics within the technology sector was a driving force in her decision to make the jump to USC.

At USC, Adelaide studied topics which complemented her studies at MCC. A serendipitous, full-circle moment occurred when a lecture at USC featured a faculty member from MCC, reminding her of MCC's prominence in the national and global media studies spaces.

As a graduate student, Adelaide discovered a group of likeminded people who would go on to help her learn and build something new. This collective, which went on to become Dual-X studios, is made up of fellow gamers from various diverse backgrounds, and operated with the shared ethos of making video games accessible to all.

Adelaide is able to balance the work at Dual-X with her day job at Interpret as a market analyst. She loves speaking directly to participants in the focus groups she runs, and appreciates both qualitative and quantitative information she gathers about how video games impact minority communities. Adelaide has been happily surprised, and deeply grateful, for all ways in which the conversations she has now for her work are built upon the foundations that MCC laid.

Of the biggest driver of her work, and the goal that keeps her going, Adelaide says, “I’m trying to search for something that is in between data and humanity.”