Liberalism’s founding principles of equality and opportunity have long been the subject of debate, national angst, and conflict. No more is this the case than when we talk about the issue of race. While biological notions of race have lost their scientific validity, race remains a salient issue as a social and political reality sustained through a wide variety of media forms. We examine how notions of race have been defined and shaped in and through these mediated forms, with special emphasis on the ways race is articulated in mass media and popular culture.