This course examines the role played by media events and spectacle in the shaping of belief, attitudes, and actions, with particular attention paid to the concept of the masses and its changed meaning over time. The course examines concepts of mass culture, the decentralization of cultural forms, and the rise of convergence culture. It explores the history of the media event and the theories that have shaped it, and the role of spectacle in society from the Renaissance to modern society to the age of digital media.