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Marketing The Performing Arts

Investigation and application of marketing techniques and practices for performing arts organizations.The aim is to develop student's abilities to select and identify effective marketing applications to increase earned revenue from all sources.Promotional techniques such as telemarketing, brochure and advertising, and merchandising-related artistic products are examined.Participants are required to propose, present, and defend assigned projects.
Course #
MPAPA-GE 2105
Units
3
Term
Fall
Department