Skip to main content

Search NYU Steinhardt

Cultural Tourism in Arts

This course examines the interactive relationship between culture and tourism. By taking a case approach the class analyzes the business practices of the arts as a tourism enterprise. The cases will highlight marketing principles drawn from readings, discussions, and guest lectures. Lectures, discussions and guest speakers will accompany text and journal readings. Case studies will provide concrete examples to accompany theoretical concepts.
Course #
MPAPA-GE 2225
Units
1.5
Term
Spring
Department