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Corporate Sponsorship in the Arts

Course focuses on strategies involved in developing corporate sponsorships in the arts. Various sponsorship case studies between corporations and non-profit arts organizations are analyzed as marketing tools to build the sponsor’s business, raise brand awareness, as well as align with and increase institutional support. Principles of strategic marketing and practical tools are presented through readings, assignments and discussions tied to effective writing to a potential sponsor, benefits offered and other tactical tips to secure sponsorship today.

Course #
ARVA-GE 2212
Credits
1.5
Department
Art and Art Professions