Provides a comprehensive understanding of the diverse ways the visual arts & business intersect in the United States & abroad. Traditional corporate art programs are examined, as well as new models pertaining to today’s style of management & more technologically-oriented businesses as well as the real estate, hospitality & healthcare industries. Examination of how art in the work place matches the culture & philosophy of a business or corporation & how they are successfully used as a tool in branding, public relations, client development, community outreach, & human resources. Attention is paid to the marketing benefits accrued to a corporation when it engages in a visual arts effort, be it through collecting, museums, exhibitions, art education programs, artist/exhibition sponsorship, communications or technology. On-site visits & guest lecturers from professionals in the field.
