Eva Coleman-Owusu is a Ph.D. candidate in Media, Culture, and Communication at New York University. Her research examines streaming platforms as cultural infrastructures, with a focus on how Black film and television are curated, categorized, and circulated across global markets, and how these practices shape audience reception and cultural meaning within the African diaspora.
Eva’s scholarly interests are deeply grounded in Black culture, transnational identity, and media representation. Her work sits at the intersection of media studies, platform studies, and audience research, and draws on mixed qualitative and quantitative methods, including content analysis, interviews, survey research, and industry analysis. She is particularly interested in how platform logics, data practices, and curatorial decisions structure the visibility and framing of Black popular culture.
In addition to her academic research, Eva has professional experience in consumer and audience insights within the entertainment industry, including work with BET Media Group, where she supported research across linear television and streaming platforms. Her industry work informs her scholarly approach to questions of audience engagement, content strategy, and platform decision-making.
Eva has presented her research at national and international conferences, including the International Communication Association and has taught and guest lectured on qualitative methods, visual culture and global media industries at institutions in the United States and abroad.
Her research interests include Black media and popular culture, streaming platforms, global media industries, audience reception, and the relationship between culture, data, and platform governance.