What is A&R? Artist Branding? The 360 deal? Music Supervision? How do you create, market, and distribute music in the current music industry environment? These are just a few of the questions that will be answered in this two-week summer institute. By participating in class sessions, going on field trips, attending concerts, and interacting with music industry professionals you will be given an overview of the current music industry, challenge your ideas, and create innovative ways to discover, create, or develop future “stars” in the music industry.
By participating in class sessions, attending concerts, visiting major venues or music industry sites and interacting with industry professionals you will walk away with a brief overview of the current music industry, challenge your ideas about the future of the industry and create innovative ways to discover, develop and market the future “stars” in the music industry.
What Makes a Star? Projected Topics to Be Covered:
The Music Business
- The Music Business and its Sub-Systems
- Overview of the Structure of a Record Label
- The Role of the Songwriter and Music Publisher
- Understanding Copyright and Music Licensing
Getting the Talent Ready for the Marketplace
- Artist Development in the 21st Century /Branding
Promoting and Marketing the Talent
- Promotion and Marketing of an artist in the 21st Century
- Developing a Marketing Plan,
Live Performance and Touring
Careers in the Industry
Class Sessions and Activities will be held daily from 10:00 am-4:00 pm with a break for lunch. Evening activities are scheduled after 6:00 p.m.
Applicants do not need to be musicians to apply. Just possess a genuine desire to learn about what it takes to have a long term career as a musician, singer-songwriter, manager, producer, concert promoter, executive or entrepreneur in the music industry.