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Sandra Lang

Clinical Associate Professor of Visual Arts Administration

Art and Art Professions

212-998-5700

Sandra (Sandy) Lang is the Program Director of the M.A. in Visual Arts Administration and Clinical Associate Professor. A leading expert in the history of corporate collecting in the United States, Sandy was the longtime Director of The Museum of Modern Art’s Art Advisory Service, advising corporations on acquisitions and maintaining an extensive network of CEOs, senior officials, and art curators from many institutions. Sandy is also a past Executive Director of Independent Curators International (ICI) and of the International Fine Print Dealers Association (IFPDA). A tireless teacher and mentor to NYU’s vibrant student and alumni bodies, Sandy speaks widely on curatorial practice, creative placemaking, and pedagogy in arts administration. She has also served previously as board member of the Association of Arts Administration Educators (AAAE) and as past president of both ArtTable and the Association of Professional Art Advisors (APAA).

Programs

Visual Arts Administration

Learn how to be a dynamic leader in the visual arts field. Our Visual Arts Administration program was the first in the nation to focus on visual arts management careers in both traditional and alternative contexts.

Courses

Business & the Visual Arts

Provides a comprehensive understanding of the diverse ways the visual arts & business intersect in the United States & abroad. Traditional corporate art programs are examined, as well as new models pertaining to today’s style of management & more technologically-oriented businesses as well as the real estate, hospitality & healthcare industries. Examination of how art in the work place matches the culture & philosophy of a business or corporation & how they are successfully used as a tool in branding, public relations, client development, community outreach, & human resources.Attention is paid to the marketing benefits accrued to a corporation when it engages in a visual arts effort, be it through collecting, museums, exhibitions, art education programs, artist/exhibition sponsorship, communications or technology.On-site visits & guest lecturers from professionals in the field.
Course #
ARVA-GE 2118
Units
3
Term
Spring
Faculty

Professors

Sandra Lang ,
Department

Curatorial Practice

Explores the creative & practical aspects of curating contemporary art exhibitions.Via practicum students will devise an exhibition proposal for a project to be presented in the department’s 80 Washington Square East Galleries.Students will be introduced to curators & will also explore a variety of exhibitions.Issues covered will be developing an exhibition budget, devising a
design/installation plan & determining communications strategy.
Course #
ARVA-GE 2911
Units
1 - 3
Term
Spring
Faculty

Professors

Sandra Lang ,
Department

Environment Visual Arts Administration

Introduction to the elements and participants affecting visual arts organizations in the United States. In addition to examining the position of the artist in society, the course analyzes the cultural environment in which art and arts organizations operate and the structure and management of organization that present artwork, - in both non profit and commercial venues. Students study the particular intersections between for profit and non profit areas in the visual arts as well as the strategies and techniques needed to manage visual arts organizations effectively. The course addresses the whole art system and how various elements/organizations/individuals interact and influence one another
Course #
ARVA-GE 2030
Units
3
Term
Fall
Faculty

Professors

Sandra Lang ,
Department

Final Project in Visual Arts Administration

This course is taken in sequence with E91.2299 and reviews structural components of the paper, research plans, timetables and drafts throughout the term, culminating in a completed thesis.
Course #
ARVA-GE 2301
Units
1 - 3
Term
Spring
Faculty

Professors

Sandra Lang ,
Department

Research in Visual Arts Administration

As a culmination of their studies, students are required to formulate and complete a substantial, well-research thesis, with a minimum of 40 pages of text. This document should focus on relevant issue/problem in the visual arts administration field. The course consists of a critical analysis of to[pics, scope of research problems, sources and methodologies, conducted in interactive group discussions and individual meetings
Course #
ARVA-GE 2299
Units
2
Term
Fall
Faculty

Professors

Sandra Lang ,
Department

Visual Arts Markets

Development of a business in the fine arts including core vision, program and presentation, promotion, marketing, sales, contracts, and financial planning. Examination of what differentiates an arts business from other kinds of businesses. Students gain exposure to variety of professionals in the commercial arena of the visual arts including gallerists, dealers, and consultants. The course concludes with the formulation and presentation of a comprehensive business plan for a start up arts business.
Course #
ARVA-GE 2076
Units
3
Term
Spring
Faculty

Professors

Sandra Lang ,
Department