Sandra Lang

Business & the Visual Arts

Provides a comprehensive understanding of the diverse ways the visual arts and business intersect in the United States and abroad. Traditional corporate art programs are examined, as well as new models pertaining to today’s style of management and more technologically-oriented businesses as well as the real estate, hospitality and healthcare industries. Examination of how art in the work place matches the culture and philosophy of a business or corporation and how they are successfully used as a tool in branding, public relations, client development, community outreach, and human resources. Attention is paid to the marketing benefits accrued to a corporation when it engages in a visual arts effort, be it through collecting, museums, exhibitions, art education programs, artist/exhibition sponsorship, communications or technology. On-site visits and guest lecturers from professionals in the field.

Curatorial Practice

Explores the creative and practical aspects of curating contemporary art exhibitions. Via practicum students will devise an exhibition proposal for a project to be presented in the department’s 80 Washington Square East Galleries. Students will be introduced to curators and will also explore a variety of exhibitions. Issues covered will be developing an exhibition budget, devising a
design/installation plan and determining communications strategy.

Environment Visual Arts Administration

Introduction to the elements and participants affecting visual arts organizations in the United States. In addition to examining the position of the artist in society, the course analyzes the cultural environment in which art and arts organizations operate and the structure and management of organization that present artwork, - in both non profit and commercial venues. Students study the particular intersections between for profit and non profit areas in the visual arts as well as the strategies and techniques needed to manage visual arts organizations effectively. The course addresses the whole art system and how various elements/organizations/individuals interact and influence one another

Final Project in Visual Arts Administration

This course is taken in sequence with E91.2299 and reviews structural components of the paper, research plans, timetables and drafts throughout the term, culminating in a completed thesis.

Research in Visual Arts Administration

As a culmination of their studies, students are required to formulate and complete a substantial, well-research thesis, with a minimum of 40 pages of text. This document should focus on relevant issue/problem in the visual arts administration field. The course consists of a critical analysis of to[pics, scope of research problems, sources and methodologies, conducted in interactive group discussions and individual meetings

Visual Arts Markets

Development of a business in the fine arts including core vision, program and presentation, promotion, marketing, sales, contracts, and financial planning. Examination of what differentiates an arts business from other kinds of businesses. Students gain exposure to variety of professionals in the commercial arena of the visual arts including gallerists, dealers, and consultants. The course concludes with the formulation and presentation of a comprehensive business plan for a start up arts business.