Juan Cristobal Losada (JC Losada), professionally known as Mr Sonic, is a Venezuelan-born Grammy® and Latin Grammy® award-winning engineer, producer, and songwriter with over 30 years of experience in the music industry. Some of his studio credits include Ricky Martin, Julian Marley, David Foster, Don Omar, Placido Domingo, Santana, Natalia Jimenez, Jose Jose, Chayanne, and Luis Enrique, among many others. He has been awarded with nearly a dozen Platinum and Gold RIAA certifications including a Diamond Certification for his participation in the internationally acclaimed Waka Waka (This Time for Africa) by Shakira. He has credits in more than 30 Grammy and Latin Grammy-nominated albums combined and has landed six albums on the Billboard 200 (Including #1 record Shaman by Santana), five albums on the Top-10 US Latin, five albums on the Top-20 Latin Pop, and two albums on the Billboard Tropical Charts.
With an innovative and entrepreneurial approach to the music business and a uniquely diverse music background, he currently has a publishing partnership with Rimas Publishing, joining a roster of artists that includes Bad Bunny, Chris MJ, Eladio Carrión, and Mora, and positions him as the creative and executive arm of the company in the development of new talent in New York. Emilio Morales, general director of Rimas Publishing, said “the collaboration will enable the creation of new musical offerings and expand the company's catalog, focusing on the growth of emerging artists and the expansion of Latin music in international markets.”
Amazon Music recently appointed him “Producer in Residence” with the creation of the Sonic Room , a studio in New York equipped with state-of-the-art recording and mixing technology, including a 48-channel Solid State Logic analog console and PMC system for Dolby Atmos. He has been shaping the sound of some of the most iconic names in the Latin music industry and this partnership solidifies him as one of Latin America’s top music producers in New York.
The partnerships with Rimas Publishing and Amazon Music represent a step in the internationalization of his career, consolidating Mr. Sonic's position as a benchmark in the production and development of innovative musical content. The strategy combines production, talent management, and multicultural collaboration, with the goal of continuing to position Latin music among global audiences.
JC is also on a mission to foster and develop new artists through his indie label, Sonic Records. Distributed globally by Sony Music US Latin, this partnership is dedicated to fostering the growth of new talent through access to Sony Music’s comprehensive infrastructure, encompassing A&R, marketing, social media strategy, and professional development tools for independent artists.
In addition to his creative ventures, Losada is also very involved in advocacy and mentorship. He is a two-term former Board Governor for the Recording Academy, NY chapter, and has attended Grammys on the Hill and District Advocacy Day to meet with lawmakers and discuss ways to protect the rights of music creators. He has also been a mentor for NYC MLK Service Day, GrammyU Internship Program, SXSW Mentoring Sessions, and the Women in the Studio mentorship program in partnership with the Consulate General of Canada in NYC.
He is an adjunct professor for both the Music Business and Music Technology programs in Steinhardt and teaches Software Music Production, Recording Technology and the Village Records Class in which the students learn how an independent record label operates by selecting, recording/producing, and releasing a music project performed by a local up-and-coming artist. Implementation of strategy and record label management concepts as well as music production techniques and best practices are central to this course. Students administer all aspects of a record label including, but not limited to, A&R, sound recording/production, video production, creative design, marketing, and press and publicity.