As Professor of Media, Culture, and Communication at NYU’s Steinhardt School of Culture, Education, and Human Development, his scholarly work focuses on the intersections of race, digital media, and racial justice activism. He is the founder of the Center for Critical Race and Digital Studies and the author of the new book, Black Software: The Internet & Racial Justice, From the AfroNet to Black Lives Matter, by Oxford University Press. He also co-authored the award-winning book, Race Appeal: How Political Candidates Invoke Race In U.S. Political Campaigns. He received his Ph.D. in Communication and a Master's of Human Relations, both from the University of Oklahoma, and a B.A. in Family Psychology from Oklahoma Baptist University.