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NYU Steinhardt Professor Creates New Lab Researching Sustainable Entrepreneurship within the Classical Music Field


Faculty in NYU Steinhardt’s Department of Music and Performing Arts Professions received a grant from the National Endowment for the Arts to establish a new research lab focused on entrepreneurship and innovation in classical music training programs.

National Endowment for the Arts Research Lab logo with bar graph image

The National Endowment for the Arts (NEA) is providing New York University, in partnership with the New World Symphony (NWS) in Miami, Florida, with a five-year grant to establish a research lab focused on entrepreneurship and innovation in classical music training programs.

The lab will be part of NYU Steinhardt's Music and Audio Research Lab and be led by S. Alex Ruthmann, associate professor of music education and music technology and director of the NYU Music Experience Design Lab; Bruce Carter, a visiting research professor and adjunct faculty member in the department; and Tanya Kalmanovitch from the New School.

“Our initial keystone study will investigate and map the entrepreneurial mindsets, attitudes, and attributes of early-career musicians enrolled in the NWS Fellowship Program in 2021-2022, and their impact on their partner community organizations as they experience a new entrepreneurial training curriculum – the NWS BLUE Program – and respond to a post-COVID19 world,” said Ruthmann.

“Future studies will extend our understandings derived from the initial keystone study to the broader classical music training and professional ecosystem to investigate the successful entrepreneurial and intrapreneurial mindsets, organizational characteristics, and practices of NWS program alumni, the organizations and communities in which they work, as well as the feeder educational organizations whose graduates become future NWS Fellows.”

The population under study will include the over 1,300 current and alumni Fellows from our main project partner the NWS, founded and led by Artistic Director Michael Tilson Thomas.

“The National Endowment for the Arts is pleased to welcome New York University’s Steinhardt School into the network of labs across the country that are doing important work in this very challenging year,” said Director of Research & Analysis at the NEA Sunil Iyengar. “NYU Steinhardt is among research institutions that have pledged to investigate the impact of the arts on greater society.”


S. Alex Ruthmann

Associate Professor of Music Education and Music Technology & Associate Professor of Interactive Media and Business