NYU Steinhardt Music Business and Music Technology adjunct faculty member Juan Cristobal Losada is featured in Rolling Stone about the role music producers play in the artist's process. Known as Mr. Sonic, he began his musical journey at six, evolving from violin to drums before transitioning into sound engineering and music production, collaborating with artists like Santana, Shakira, and Ricky Martin. Now based in New York, he blends creative and executive roles while promoting emerging talent. Influenced by Rick Rubin, Pharrell Williams, and Tainy, he values cultural fusion in music, champions artists' rights in the streaming era, and believes in balancing technology with the irreplaceable human touch.
Enjoy the Rolling Stone interview.
