Music Business Program Director Sam Howard-Spink explores BTS’s 2026 comeback album, ARIRANG, and examines K-pop’s global cultural and economic influence amid an evolving US–South Korea relationship.
Alumni College: The Return of BTS in 2026, and the Summer K-Pop Soft Power Met US Hard Power
Sam Howard-Spink, Director of the Program in Music Business, explores the influence of BTS’s post-military album and tour, ARIRANG. The discussion examines the group’s cultural and economic impact, South Korea’s K-pop soft power, and the evolving relationship between the US and South Korea.
Sponsored by the NYU Alumni Association.
Areas of Study: The Arts
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