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Strategic Marketing in The Music Industry

An in-depth analysis of how the music industry is developing & implementing market opportunities in the larger context of the entertainment & mass media industries.The industry is examined from a standpoint of what strategies will enable it to maximize current & future opportunities. Topics include corporate strategy, international aspects of the market for music, market research, managing entertainment organizations, synergy & partnerships, & new media strategies.
Course #
MPAMB-GE 2206
Units
3
Term
Fall
Department