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Promotion/Publicity in The Music Industry

A thorough investigation of product support through traditional & new media. Promotional, publicity, & marketing plans are prepared using promotional strategies such as cooperative advertising, merchandizing, public relations, contests, sweepstakes, in-stores, television, & radio appearances, & tour support. Sales application through retail & distribution of prerecorded product are also examined.

Course #
MPAMB-GE 2202
Units
3
Term
Spring
Department