Students who plan on pursuing careers in the media (professional and academic) will be faced with difficulty choices that carry with them potent ethical repercussions, choices that practical training does not properly equip them to approach in a critical and informed manner. The purpose of this course is therefore twofold: 1) to equip future media professional with sensitivity to moral values under challenge as well as the necessary skills in critical thinking and decision making for navigating their roles and responsibilities in relation to them; and 2) honing those same skills and sensitivities for consumers of media and citizens in media saturated societies.