This course provides a detailed exploration of the ways in which the modern
classical singer, musical theatre performer, and pop singer must use their talents and intuition on social media to develop and market their brand, personal sensibility and point of view on the world. Vocals and live performance style techniques for the camera will be addressed in a laboratory environment, as well as techniques to target audiences on Tik-tok, Instagram, Facebook, websites, virtual auditions, and self-submissions.