Youyou (Ruby) Yu currently teaches two courses in the new Performing Arts Administration program at NYU Shanghai (PAA@NYUSH). Most recently, she served as a Visiting Scholar in the Performing Arts Administration program during the 2019-2020 academic year. During this time, she delivered lectures to students in the Performing Arts and Visual Arts Administration programs, wrote several academic papers, and presented at four arts administration conferences around the world.
In addition, Ms. Yu is a Ph.D. candidate and teaching assistant in Art Management and Cultural Industry at Peking University, China. She has published several papers in important Chinese academic journals. Ms. Yu is currently completing her dissertation “Virtual Performance: The Changing Relationship between Artists and Audiences.” Previously, Ms. Yu earned a master’s degree in Art Management and Cultural and Creative Industries from Beijing Dance Academy, where she worked for three years as a senior teaching fellow and Chinese dance instructor in the School of Graded Examination.
In 2011, she founded her own dance company, Nanjing Art Impression PR Co. Working as a choreographer and agent, her professional experiences inspired her to pursue academic research on performing arts management with a focus on new media arts and dance audience development.