Cherie has over a decade of experience as a music industry analyst, with a special focus on the cutting edge of music and tech. Through her own firm Water & Music, she has served and advised thousands of industry leaders globally — from pre-launch startup founders to major rights executives — on music tech strategy and innovation, especially in areas like generative AI, Web3, gaming, and fan platforms. Previously, she was a music tech columnist for major entertainment and business publications including Billboard, Forbes, and Music Business Worldwide. A sought-after educator and expert commentator, Cherie has made interview appearances on CNBC and NPR, taught classes on digital music strategy at Syracuse University and NYU, and spoken on panels and keynotes at over 40 conferences worldwide.