Dear Ed Theatre Community,
It is with great pride and excitement that we share with you the announcement of Lincoln Center’s first rebranding in history for its education division – rebranded as Lincoln Center Education. With the completion of a $1.2 billion redevelopment of the Lincoln Center campus, this rebrand reflects an unprecedented expansion in the field of arts education by the world’s leading performing arts center.
Announced only recently, and in addition to a new name and a new visual identity (created by Ogilvy & Mather and The Brand Union), Lincoln Center Education (LCE) received $4 Million from the Sherman Fairchild Foundation to add innovative programs to its core work – the largest education grant ever awarded to Lincoln Center for the Performing Arts.
Lincoln Center Education’s rebranding arrives after a year-long examination of its existing programs and initiatives. New programs will join established efforts in schools and in the community, reflecting the organization’s updated vision and objectives. Harnessing the resources of Lincoln Center, LCE has realigned itself to most effectively develop arts education programs in five distinct areas:
- K-12 education: programs for more than 25,000 students in over 200 schools in the New York metro area.
- Higher education: partnerships with local colleges and universities to train teaching candidates in arts education and help recent graduates find employment with school partners.
- Community outreach: programs include Poet-Linc, Lincoln Center Local, and other free events such as the monthly Meet the Artist series in the David Rubenstein Atrium, designed to engage the community in the arts and events at and beyond the Lincoln Center campus.
- Lincoln Center Institute: LCI is refocused as a dedicated institute within LCE for research in arts education, and training for educators using an arts-based teaching model.
- Consultancies: LCE’s special consultancy practice shares its expertise in arts education and creative learning.
In addition to the work we’ve been doing for over 35 years, we are thrilled to share the following new programs and initiatives:
- “Arts in the Middle” – this new pilot program, created in partnership with the New York City Department of Education, is a three- to five-year initiative beginning in the 2013-14 school year to provide arts programming and teacher training at public middle schools which are underserved in the arts, so as to make the arts a lasting part of these schools and their community.
- Lincoln Center Education is commissioning a work designed for an audience of children on the autism spectrum.
- Lincoln Center Education is expanding the existing Lincoln Center Local program, which brings free Lincoln Center programs to neighborhood libraries in the outer boroughs, and alternative locations such as shelters, senior centers and facilities with incarcerated youths.
- Two additional charter schools partnering with the New York City Department of Education and New Visions for Public Schools have opened this fall, making a total of six that are operating to date. LCE expects to ultimately partner on 18 charter schools.
- “Next Stage” – Lincoln Center Education is launching a new series of panel discussions, lectures and other programs in the coming months, seeking to generate high-profile discussions on important topics in arts education. This public forum will allow established artists to demonstrate how education has played a role in their work. The initial forums will each be focused on particular arts genres, including dance, music, theater and visual art.
Lincoln Center Education is a global leader in arts education and advocacy and the education cornerstone of Lincoln Center, the world’s largest performing arts complex. As such, LCE is committed to enriching the lives of students, educators, and lifelong learners by providing opportunities for engagement with the highest-quality arts on the stage, in the classroom, digitally, and within the community. Founded in 1975 as the Lincoln Center Institute, LCE has nearly four decades of unparalleled school and community partnerships, professional development workshops, consulting services, and its very own repertory. LCE has reached more than 20 million students, teachers, school administrators, parents, community members, teaching artists, pre-service teachers, university professors, and artists in New York City, across the nation and around the world.
Our new value proposition, which is at the core of everything we do, is as follows:
The arts cultivate a unique skill set that is indispensable for the 21st century: problem solving, collaboration, communication, imagination, and creativity. Lincoln Center, the world’s premier performing arts center, translates those skills from the stage to the lives of children, equipping them for success in their careers and to serve as active participants in their communities. We offer a distinctive approach to education that helps young minds perform in a dynamic world.
We invite you to learn more about our work and the many ways in which you can be a part of it. The Educational Theatre community has given us so much – we look forward to increasing our engagement with the program, its staff, its students and its alumni.
With much love and appreciation,
Russell Granet (MA ‘95) – Executive Director
Alex Sarian (MA ’07) – Director, Finance & New Business
Melissa Gawlowski Pratt (current PhD student) – Program Manager