Institute Teaches How Communications Strategies Can Help Improve Global Health Problems

In July, 38 health and social development professionals hailing from as far away as Cambodia, Nigeria, Pakistan, and Zambia, attended Integrated Marketing Communication for Behavioral Impact in Health and Social Development, a 3-week residential program at the Steinhardt School.

The summer institute, co-sponsored by the World Health Organization, offered participants strategies for achieving behavioral results in health and other social development programs.Through classes, lectures, and field visits to advertising, public relations, and UN agencies, attendees learned how integrated marketing communications strategies might be used to combat difficult social problems. How to change behavior is an ongoing global dilemma for health and social development professionals who work on local and national levels to effect change in areas such as, drug abuse, HIV and sexually-transmitted disease prevention, improving nutrition, increasing child immunization, and encouraging family planning.

Participants studied with international communications specialist, Everold Hosein, an advisor at the World Health Organizations and a former consultant to several United Nations agencies. Renato Schiavo, an adjunct assistant professor of public health at Steinhardt was a guest speaker.

Steinhardt’s Office of Academic Initiatives and Global Programs promotes international education on-campus and abroad through exchange, research and partnerships. Visit our website at

Photo: Participants at Integrated Marketing Communication for Behavioral Impact in Health and Social Development.