Alan Wurtzel

Featured Alumni Profiles

Alan Wurtzel

2001 Distinguished Alumni Achievement Award

The 2001 Steinhardt School of Culture, Education, and Human Development Distinguished Alumni Achievement Award was presented to Alan Wurtzel. Dr. Wurtzel earned his PhD from the School’s Department of Culture and Communication in 1974. As president of research and development at NBC since 1999, he is responsible for the planning, development, and analysis of all audience, program, and marketing research.

Prior to joining NBC, Dr. Wurtzel served as senior vice president for media development, brand management, and research for ABC, Inc., which includes ABC, ESPN, Disney, and Buena Vista. At ABC News, he was responsible for such programs as 20/20, PrimeTime Live, the Barbara Walters Specials, and Good Morning America.

Prior to embarking on his television career, Dr. Wurtzel taught at the University of Georgia and at Queens College, City University of New York. He has authorized numerous articles for academic journals and consumer publications and is the author of the textbook Television Production, which has been a standard in the field for two decades. He is a member of the Alumni Advisory Board for NYU Steinhardt’s Department of Culture and Communication.