NYU Steinhardt News

Weber Shandwick Scholars Complete Berlin Residency

Photo of Weber Shandwick ScholarsIn fall 2017, Steinhardt’s Department of Media, Culture, and Communication and Weber Shandwick, one of the world’s leading global communications and engagement firms, announced the launch of NYU at Weber Shandwick: Masters in Residence. This media diversity scholarship opportunity covers tuition of the MCC master’s degree for each participant and places them in residence working at Weber Shandwick. The first cohort of Weber Shandwick Scholars includes four MA students, all of whom anticipate degree completion in spring 2019.

The program is focused on increasing the number of technology-engaged, globally-savvy, diverse, future professionals in the media and communications industry. As part of the program, during summer 2018, students participated in an on-site residency in Berlin, Germany. Students also visited Weber Shandwick’s German offices in Cologne and Munich and received thesis advisement from Media, Culture, and Communication Professor Arjun Appadurai.

Marcha Johnson, an NYU and WS scholar said, "Being exposed to German work culture gave me, as well as the other students, insight into the various modes of efficiency and workflows. While at WS Berlin I got the opportunity to sit in on a creative brainstorming meeting where the objective was to develop story ideas for the company’s blog and social media pages."

“The value of a work exchange allows students to view how an organization operates in another culture. While students can read and hear perspectives of how others have experienced the structure of another culture in the workplace, experiencing it firsthand allows for a cross-cultural understanding and personal development of a young professional. Students now have a broader understanding of how to work with individuals and convey messages in a more globalized context,” added Alexandria Martinez Meier, Program Lead for NYU at Weber Shandwick Masters in Residence.

To learn more about this media diversity scholarship and Weber Shandwick residency, prospective students should RSVP to join an online information session on Thursday, November 29th at 4:30 PM EST. You can also learn more about the Weber Shandwick Masters in Residence experience through this interview with Leslie Stevens, NYU Weber Shandwick Scholar.