NEH Fellowship Supports Research on History of Color TV

Associate Professor Susan Murray has received a National Endowment for the Humanities Fellowship for 2015-16 for her book project (under contract with Duke University Press) Brought to You in Living Color: A Cultural History of American Television, as well as for an accompanying journal article on the collaboration between CBS, the University of Pennsylvania Medical school, and the pharmaceutical company Smith, Kline & French in the refinement of a color television system for medical training in the late 1940s.
The project traces the history starting with the early tests of mechanical color television in the late 1920s to its full adoption by U.S. networks in the 1960s. Murray examines the debates about technical standards, concerns over interference and bandwidth, color in product design, programming, genre, marketing, perception and psychophysics, optics, fidelity, color harmony, colorimetry, and aesthetics, and places these in dialogue with concurrent conversations about the meaning of electronic color and its effects on emotions, vision, and desire. 
Murray is the author of Hitch Your Antenna to the Stars: Early Television and Broadcast Stardom (Routledge, 2005) and the coeditor of Reality TV: Remaking Television Culture (NYU Press, 2004; second edition, 2009) with Laurie Ouellette.