Music Business Summer Institute: What Makes a Star?

Summer Programs

Music Business Summer Institute: What Makes a Star?

How do record labels discover new talent? What is the expanded role of the music manager in the current music industry environment? How does an artist brand themselves using social media? Why is it important to perfect your live performances? These are just a few of the questions that will be answered in this 10 day Music Business Summer Institute.

By participating in class sessions, attending concerts, visiting major venues or music industry sites and interacting with industry professionals you will walk away with a brief overview of the current music industry, challenge your ideas about the future of the industry and create innovative ways to discover, develop and market the future “stars” in the music industry.

What Makes a Star? Projected Topics to Be Covered:

The Music Business

  • The Music Business and its Sub-Systems
  • Overview of the Structure of a Record Label
  • The Role of the Songwriter and Music Publisher
  • Understanding Copyright and Music Licensing

Getting the Talent Ready for the Marketplace

  • Artist Development in the 21st Century /Branding

Promoting and Marketing the Talent

  • Promotion and Marketing of an artist in the 21st Century
  • Developing a Marketing Plan,

Live Performance and Touring

Global Markets

Careers in the Industry

Class Sessions and Activities will be held daily from 10:00 am-4:00 pm with a break for lunch. Evening activities are scheduled after 6:00 p.m.

Applicants do not need to be musicians to apply. Just possess a genuine desire to learn about what it takes to have a long term career as a musician, singer-songwriter, manager, producer, concert promoter, executive or entrepreneur in the music industry.

Mary Park
Summer Faculty Coordinator/Instructor

Kevin Haden, BM, MA
Instructor/Recording Artist

Minimum age allowed in NYU on-campus housing for a MPAP Summer Program is 15 years old.

  • Housing is not required, students may commute and will not be charged for housing/meal plan. Residential students will be housed in Weinstein Hall.
  • Summer housing application instructions are provided to admitted students only.
Meal Plan
  • Students staying in housing are required to have a meal plan (automatically assigned to student accounts when assigned a room in a residence hall).
  • 10 meals and 30 Dining Dollars per week (if desired, admitted students can increase meal plan)

Session 1 Move In Date: June 24, 2018
Session 1 Move Out Date: July 7, 2018

Session 2 Move In Date: July 8, 2018
Session 2 Move Out Date: July 21, 2018

Cost & Fees
 US StudentsInternational Students
Application Fee (paid at the end of Acceptd application) $55 $55
Tuition Cost $1,836 $1,836
Housing and Meal Plan (if on-campus) $850 $850
Programming Fee $80 $80
Health Insurance Not Applicable $355 Comprehensive Plan

Accepted students will confirm their attendance once they have paid the enrollment deposit (detailed instructions provided in acceptance email). Residential students will have successfully registered for housing once they have paid the housing deposit and completed the housing application (sent via email after student confirms their attendance).

$150 Enrollment deposit:
  • Accepted applicants will make an enrollment deposit of $150 in order to confirm their attendance to their NYU MPAP Summer Program. Payment instructions are provided within the initial acceptance email.
$500 Housing deposit:
  • If staying in on-campus housing, students are required to pay a $500 deposit to reserve a space in housing.
  • The housing deposit is a portion of the housing charges, and is NOT a separate or added fee.
  • The housing deposit is applied to any housing charges on your bill. Any excess balance remaining will be applied to tuition fees or refunded to the student.

Please note: Application Fee, Enrollment Deposit and Housing Deposit are not refundable.

Paying the remaining balance

After paying the deposit(s), students are responsible for paying the remaining balance prior to the start of the program. While the remaining tuition may be posted immediately after deposits are made, the remaining housing bills are not sent until 2 weeks prior to the start of the program. Payment by credit card is not accepted by the Bursar's office to pay remaining balances, please contact the Bursars Office directly for questions about payment.

All fees, tuition and housing costs are charged to the students eSuites (online student billing system and personal account) via the NYU Bursars Office. Read instructions on accessing the eSuites account.

For information, see the Summer Finances page.

All communications and admission decisions are provided via email (email account used when application was created).

Many program directors make admission decisions on a rolling basis once a completed application is received. However, applicants can expect to receive a final admissions decision email no later than two weeks after the final application deadline date.

Students interested in financial aid should complete and submit the Scholarship Application that is sent to you once you complete the application process.

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