Music Business Summer Institute: What Makes a Star?

Summer Programs

Music Business Summer Institute: What Makes a Star?

How do record labels discover new talent? What is the expanded role of the music manager in the current music industry environment? How does an artist brand themselves using social media? Why is it important to perfect your live performances? These are just a few of the questions that will be answered in this 10 day Music Business Summer Institute.

By participating in class sessions, attending concerts, visiting major venues or music industry sites and interacting with industry professionals you will walk away with a brief overview of the current music industry, challenge your ideas about the future of the industry and create innovative ways to discover, develop and market the future “stars” in the music industry.


Session 1: June 25 - July 6, 2018
Session 2: July 9 - July 20, 2018

Application Deadline:

Session 1: April 25, 2018
Session 2: May 16, 2018

Costs & Fees:

$55 (Non-Refundable Application Fee)
$1,836 (Tuition)
$850 (On-Campus Housing and Required Meal Plan)
$80 (Programming Fee)
International Applicant/Student Fee Information

Intended For:

High School Students (16 years and older)

What Makes a Star? Projected Topics to Be Covered:

The Music Business

  • The Music Business and its Sub-Systems
  • Overview of the Structure of a Record Label
  • The Role of the Songwriter and Music Publisher
  • Understanding Copyright and Music Licensing

Getting the Talent Ready for the Marketplace

  • Artist Development in the 21st Century /Branding

Promoting and Marketing the Talent

  • Promotion and Marketing of an artist in the 21st Century
  • Developing a Marketing Plan,

Live Performance and Touring

Global Markets

Careers in the Industry

Class Sessions and Activities will be held daily from 10:00 am-4:00 pm with a break for lunch. Evening activities are scheduled after 6:00 p.m.

Applicants do not need to be musicians to apply. Just possess a genuine desire to learn about what it takes to have a long term career as a musician, singer-songwriter, manager, producer, concert promoter, executive or entrepreneur in the music industry.


Housing & Meal Plan Information

Costs and Fees

Receiving Your Admission Decision

Scholarship & Financial Aid

Contact Us

Program Administration
Summer Programs
212 998 5438

Academic Content
Music Business Faculty
212 998 5427