Undergraduate Courses

MCC-UE 1013 - Political Communication

This course focuses on the essentially communicative aspects of American governing processes, surveying research that analyzes the way in which political candidates at various levels of government are chosen, how they shape their personal image, the process of constructing persuasive message appeals, and their interaction with voters. It will also focus on how elected officials set political and legislative agendas, use public relations strategies to shape public policy, and otherwise engage in the process of political deliberation. The media in which these processes take place will be an additional focus, including the influence of news outlets, political campaign advertising, and the work of political advocacy groups of various kinds. Common methods utilized in political communication research will also be highlighted, including experimental and survey research, and various forms of textual analysis.