Global Affairs

Music Business Innovation Lab: Transmedia Collaborations for Executives



Sam Howard-Spink
Clinical Assistant Professor of Music Business

Sam Howard-Spink Sam Howard-Spink PhD is Clinical Assistant Professor of Music Business in NYU Steinhardt's Department of Music and Performing Arts Professions. His teaching and research interests are in the political economies of international music and media industries. Emerging Models and Markets for Music (EM3), the title of the graduate course Sam designed and teaches at NYU, covers post-industrial and hybrid business models for music, and the major emerging economies of Brazil, India, and China. In the undergraduate Music Business program Sam teaches the courses Music in the Media Business; International Music Marketplace; and Interactive, Internet, and Mobile Music. In addition to EM3, he co-teaches the graduate class Environment of the Music Industry with Prof Catherine Moore. Sam joined the Music Business faculty in 2008, and was awarded the MPAP department's Teacher Of The Year in 2009.

A Londoner by birth, Sam was a news and music business reporter and editor in the UK and Hong Kong before moving to New York in 1999. He has an MA in Communications from Hunter College CUNY, and completed his PhD at NYU's Department of Media, Culture and Communication in 2012. His dissertion is a comparative study of the music markets and copyright regimes of Brazil, Canada, and the United States, examined through the critical theoretical lenses of Cultural Hybridization, Network Information Economics, and Modern Social Imaginaries. Related research interests include the critical analysis of national and supranational copyright policies, the politics of media piracy, and the Access to Knowledge and information rights social movements; cultural and economic hybridization, glocalization, and cosmopolitanism; remix/mashup theory and practice; and video games and other emergent interactive media involving music.

Sam has written for, among others, Music Week, Music & Copyright, The Guerrilla Guide to the Music Industry, The South China Morning Post in Hong Kong, IBM Think Research and, and has published academic articles in First Monday and in Portuguese translation in Brazil. He has spoken on panels or given talks at South By South West, the Audio Engineering Society, CMJ, the Brazilian Studies Association, and SOAS in London. In 2009, Sam curated CMJ PLAY, a one-day conference on business opportunities for musicians in the interactive, mobile apps, and gaming sectors, held during the annual CMJ Music Marathon. He is also a hiphop/scratch DJ, sometime capoeirista, and remains an expert-level Guitar Hero.


Claudio D'Ipolitto


Professor D'Ipolitto's research fields include creative industries business innovation, business modeling methods and tools, knowledge management, analysis of trends in the converging creative and tech industries and the evolving area of transmedia storytelling-weaving-living processes.

His lectures and research address projet-based learning practices applied to new business design in the context of digital and creative business models.

Claudio D'Ipolitto holds a Ph.D. in Industrial Engineering from COPPE / UFRJ, the Engineering Post-graduate School of the Federal University of Rio de Janeiro, with a thesis on Innovation and Business Strategies of Technology-based Startups. He holds a Master in Computer Science from PUC Rio, the Catholic Univertsity of Rio de Janeiro, focused on Software Engineering applied to Educational Software. Claudio graduated in Mathematics at USP, University of São Paulo and is a Postdoctoral fellow in PACC, the Contemporary Culture Program of UFRJ, with a focus in "Innovation in the Creative Industries". .

At FGV Rio, Claudio now coordinates Creative Industries programs in DINT, the International Affairs Division, after having coordinated, for 5 years, the MBA program on “Cultural Management and Production in the Creative Economy”, where he keeps teaching “Innovation on Cultural Production” and the “Cultural Business Workshop”.

During 2014, Dr. D'Ipolitto designed and coordinated the Executive Course "The Audiovisual Business in Changing Times", promoted by FIRJAN, the Industries Federation of Rio de Janeiro and the ECDR, Darcy Ribeiro Film School". In this course he has taught Business Modeling methods and tools and has facilitated Project-Based Learning activities with teams that were designing audiovisual or transmedia new business models.

He has worked for 6 years at the COPPE/UFRJ Incubator's business game group, where he helped to design the Desafio Sebrae massive online business game, which reached 150.000 participants in 2013 and the Entrepreneur's Campus, an online business game which was applied in classroom, by teachers of almost 20 universities in Brazil.

In the last 15 years, professor Claudio has facilitated innovation workshops, mostly for COPPE/UFRJ Business Incubator, but also for UFF, Federal Fluminense University, Business Incubator.

Before entering the academic career, he has worked as a programmer and software engineer at IBM, Unibanco, PUC-Rio, Banco Bozzano Simonsen.


Larry Miller

Larry MillerLarry Miller is a music and technology entrepreneur, and advises media and technology companies and their financial sponsors on capital formation and growth strategy, digital product/service development, acquisitions and restructurings. Previously, Larry was a Partner at L.E.K. Consulting and a senior member of the firm’s media and entertainment practice. He later served as Executive Vice President and General Manager of MediaNet.

Larry founded and operated Or Music, a Grammy Award winning independent record label and music publisher where he signed, recorded and published multi-platinum artists Los Lonely Boys and Matisyahu; he was Vice President of Market Development at AT&T Labs Research, and began his career as a broadcaster at Tribune, NBC Radio Entertainment and WHTZ/Z100 New York, regarded as the most successful startup in U.S. radio history as the station went from “worst to first” within 72 days of signing-on in the country’s most competitive radio market.

Larry has commented on CNBC, CNN, Fox News, Good Morning America and NPR; in the Wall Street Journal, New York Times, Time, Business Week, Financial Times, Los Angeles Times and Billboard. His article "Metadata: How to Develop the Foundation for the Music Business of Tomorrow" was published in The Licensing Journal and is available to NYU students on BobCat.

He earned an MBA at Columbia Business School, and previously served as Entrepreneur-in-Residence and Adjunct Faculty member in the Music Business program at NYU-Steinhardt.

Leo Morel


Author of the books “Music and technology” (2010), about the impact of technological innovation on music production, promotion and consumption, and "Monobloco: a biography" (2015), about one of the most popular percussion ensemble of Rio de Janeiro street Carnival. Member of the Brazil’s Digital Music Development Committee, Brazilian digital music market analyst for Midia Research. Professor of Culture and New Media at FGV, columnist specialized in music and technology and post-graduated (MBA) in Cultural Production and Administration from FGV, Rio de Janeiro. Graduate student (Master of Science) at the Institute of Economics of the Federal University of Rio de Janeiro.