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Idol Ads in the Seoul Metro: K-pop Fandom, Appropriation of Subway Space, and the Right to the City

Idol Ads in the Seoul Metro: K-pop Fandom, Appropriation of Subway Space, and the Right to the City
12:30pm-2:00pm
(1 hour 30 minutes)
Cost:
Free
Nov
22

RSVP

Lunchtime colloquium with Olga Fedorenko, Associate Professor at the Anthropology Department of Seoul National University. Co-sponsored by the NYU Department of East Asian Studies.

In the 2010s a new phenomenon was spotted in the Seoul Metro. K-pop fans began adorning subway stations with large ads congratulating their heroes—the so-called K-pop idols—on their birthdays and other anniversaries. Not only these fandom-financed ads transformed the visual landscape of the Seoul Metro, they also invited novel spatial practices when fans, primarily girls and young women, toured the ads to take photographs of them and with them.

This talk explores how fandom ads and fans visiting them make the Seoul Metro social and public in new ways.