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Art Book Series: Creative Infrastructures: Art, Money, and Entrepreneurial Action by Linda Essig

A multicolored circle on a black background from the cover of Creative Infrastructures
6:00pm-7:45pm ET
Einstein Auditorium
34 Stuyvesant Street

Image courtesy of the author.

Due to COVID protocol, guests from outside the NYU community are invited to attend via Zoom.

Register for the Zoom event

. . .

A founding scholar of the field of arts entrepreneurship, Linda Essig, now Provost of Baruch College of the City University of New York, brings us this new book, Creative Infrastructures (Intellect Books), on artists’ relationships to entrepreneurship. Counterintuitively, Essig argues that artists succeed most in their artistic pursuits by engaging with entrepreneurship in ways that allow them to “spiral up” not sell out. 

Essig will be in conversation with Amy Whitaker, Assistant Professor of Visual Arts Administration, NYU Steinhardt. We will also be joined in the second half of the program by Adrienne Callander, Assistant Professor, University of Arkansas, and a collaborator of Essig on other projects.

Linda Essig is Provost and Senior Vice President for Academic Affairs at Baruch College of the City University of New York. She has previously served as dean of the College of Arts & Letters at California State University, Los Angeles. director of enterprise and entrepreneurship programs for the Herberger Institute for Design and the Arts at Arizona State University, and director of its School of Theatre and Film. In 2012, she launched Artivate: A Journal of Entrepreneurship in the Arts, the first-ever research journal in the field. Her articles have been published in Cultural TrendsEntrepreneurship Research JournalJournal of Arts ManagementLaw and SocietyTheatre TopicsStage DirectionsTheatre Design and Technology and elsewhere. Formerly a professional lighting designer, she has designed for theatres throughout the country. She is the author of numerous articles and book chapters on both arts entrepreneurship and lighting design, and three previous books: Lighting and the Design Idea (now in its third edition), The Speed of Light: Dialogues on Lighting Design and Technological Change and The Arizona Arts Entrepreneur Toolkit.

Adrienne Callander conducts research and practice at the intersection of entrepreneurship and socially engaged art. She is cross-appointed in the Studio Art program in the School of Art and in the department of Strategy, Entrepreneurship, and Venture Innovation in the College of Business at the University of Arkansas. Her scholarly work has been published in Small Business Economics and Artivate: A Journal of Entrepreneurship in the Arts, among others. She holds a BA in history from Reed College and an MFA from Rutgers University.

Amy Whitaker has served on the NYU faculty since 2016. She researches frictions between art and economics and develops systems such as fractional equity in art to build more economically sustainable livelihoods for artists. Her work has been published in Management Science and Journal of Cultural Economics, among others. Her third book, Economics of Visual Art: Market Practice and Market Resistance, was published by Cambridge University Press in 2021.

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