NYU Steinhardt

Research for Communication Professionals

  • Course Number: MCC-GE 2173
  • Hours: 40
  • Units: 4
  • Description: Introduces the types & methods of research conducted, assessed, & applied by professionals in the communication industries. Students learn to design, conduct, report, & evaluate program & audience research via such methods as focus groups, surveys, & content analysis, & to use appropriate online sources of demographic information.
  • Old Course Number: E58.2173