NYU Steinhardt

The Television Business

  • Course Number: MCC-GE 2148
  • Hours: 40
  • Units: 4
  • Description: Exploration of the technical, legal, & economic structures including broadcast television, cable television, the internet and mobile. Examination of the consequences of these structures on the content & social effects of mass media. The focus will be on the programming & advertising structure of this evolving television business & how that structure is evolving with the 4-screen convergence of television, the internet, & mobile
  • Old Course Number: E58.2148