NYU Steinhardt

Strategic Marketing in the Music Industry

  • Course Number: MPAMB-GE 2206
  • Hours: 30
  • Units: 3
  • Description: An in-depth analysis of how the music industry is developing & implementing market opportunities in the larger context of the entertainment & mass media industries. The industry is examined from a standpoint of what strategies will enable it to maximize current & future opportunities. Topics include corporate strategy, international aspects of the market for music, market research, managing entertainment organizations, synergy & partnerships, & new media strategies.
  • Old Course Number: E80.2206