NYU Steinhardt

Promotion and Publicity in the Music Industry

  • Course Number: MPAMB-GE 2202
  • Hours: 30
  • Units: 3
  • Description: A thorough investigation of product support through traditional & new media. Promotional, publicity, & marketing plans are prepared using promotional strategies such as cooperative advertising, merchandizing, public relations, contests, sweepstakes, in-stores, television, & radio appearances, & tour support. Sales application through retail & distribution of prerecorded product are also examined.
  • Old Course Number: E80.2202