NYU Steinhardt

Audience Development and the Visual Arts

  • Course Number: ARVA-GE 2107
  • Hours: 30
  • Units: 3
  • Description: Investigates the processes of art galleries & museums employ to expand visitorship, membership, attendance & support. The course will examine professional practices in constituency identification & analyze audience members' values & lifestyles as they pertain to consumer & visitor decision making. Students will study the methods used in preparing creative marketing strategies, visitor surveys & membership drives. Through practical review of audience needs assessments, the course will prepare students to create programs, expand audience & meet community interests.
  • Old Course Number: E91.2107