NYU Steinhardt

Cultural Branding in Arts Organizations

  • Course Number: ARVA-GE 2134
  • Hours: 20
  • Units: 2
  • Description: Examines how branding for arts organizations communicates a distinctive role, relevance & identity to convey a clear institutional message. Rising media costs, ever increasing options for leisure-time activities, & the shift from philanthropic to brand-focused corporate support combine to create an imperative for clarity & impact in arts marketing activities. Theoretical business frameworks, case studies & guest speakers, effective strategies to engage target audiences & build a sustainable identity are analyzed.
  • Old Course Number: E91.2134