NYU Steinhardt

Innovations in Marketing

  • Course Number: MCC-UE 1760
  • Hours: 45
  • Units: 4
  • Description: This course is an analysis of changing trends in marketing ranging from corporate social responsibility to guerrilla & viral marketing. Discussion of theoretical concepts are applied through fieldwork & project-based learning. Guest lectures on emerging topics are featured.
  • Old Course Number: E59.1760