December 1, 2017- February 23, 2018

Other Content presents re-formation, inspired by the original formation of SITE Architecture

examines the intersection between the ideologies of SITE Architecture and the intentions of other content, as a newly formed, self organized student collective. SITE Architecture (Sculpture in the Environment) formed from the 1969 NYU “Environment Design Seminar” taught by James Wines. Judith Schwartz, longtime and recently retired professor in the NYU Art Department was among the students in Wine’s course and one of the original members of SITE. The seminar developed SITE’s underlying assumptions of architecture and daily life through site specific projects that engage with their environment.

Nearly 50 years after Wines’ seminar and the commencement of SITE, other content grew from the “Exhibition Design and Curatorial Practice” workshop led by artist and curator, Giles Round. re-formation compares the origin of SITE with the origin of this new collective. other content, influenced by the founding premise of SITE, is established to commit to the activities of curating through foundation, formation, and reformation.

This Broadway Windows installation references a group portrait used to present the members of SITE in 1970, other content spatially explores and complicates a similar format for their debut. The image used to announce the formation of SITE included former NYU students Nancy Goldring, Judith Schwartz, Cynthia Eardley, Marc Mannheimer, and Dana Draper. Material from Judith Schwartz's original proposal for the "Environmental Design Seminar" serves as the background image in other content's window space, in which she created a new environment for the seal pool at the Central Park Zoo. Parallel to the group portrait, other content has used SITE’s 1978 Madison Avenue Project at Camera Barnes as inspiration for the current installation, in which SITE worked to forge a new relationship between the neglected ‘low horizon’ section of a high-rise building and its surrounding street activity by creating a series of life-sized photos of people appearing in various stages of mingling, conversing, and window shopping. The members of other contenthave posed in similar fashion as the people in the Madison Avenue Project, which was produced around the same time as SITE’s infamous Best Products Inc. projects. 

Selected Biography

SITE is an architecture and environmental arts studio, internationally known for innovative buildings, public spaces, parks, interiors and product designs. Founded in New York City in 1970, the purpose is to serve clients through the creation of aesthetically imaginative, visually memorable, environmentally responsible, and economically viable structures. The group is a collaborative team of architects, artists and technicians. During the past forty years SITE has completed works in the USA, Canada, Spain, France, Italy, England, Austria, Japan, China, Korea, Turkey, Qatar and Dubai.

Giles Round is an artist operating across a variety of disciplines including architecture, ceramics, design, print and typography. Round engages with materials, processes and collaborators to address the relationship between art, design and functionality. As such the work is populated with citation and appropriation of an extensive catalogue of collated references to early and late modernist art and design. Round’s recent exhibition They bow. Curtain. No applause. at Spike Island in Bristol drew on his professional experience as an exhibition designer to theatricalize the standard systems of display employed by galleries and museums. Recent exhibitions include They bow. Curtain. No applause., Spike Island, Bristol, 2017 (solo); We live in the office, RIBA, London, 2016 (solo); Design Work Leisure, part of ‘Underline’ series, Art on the Underground, London; Ljubljana, 1955, 31st Biennial of Graphic Arts, Galerija Jakopič, Ljubljana, Slovenia, 2015 (solo); AGAIN! SORRY! AGAIN! SORRY!, YOUNG TEAM, London, 2015 (solo); Commons Room, Grizedale Arts at Anyang Public Art Project Biennial, Anyang, South Korea, 2014.

Other Content is comprised of interdisciplinary student artists and curators dedicated to creating new, innovative ideas through exhibition display and curatorial practices. other content works to forge ideas through site-specific exhibitions, disrupting traditional definitions of what it means to curate. The collective remains dynamic as students join and leave, but their respective creative visions continue to add to the progression of the group, thus creating an ever-evolving engine of curatorial innovation. Current members of the collective are: Eleanor Fruchter, Maryam Ghoreishi, Emilee Graverson, Jun Mabuchi, Emily Olsen, Nicole Vallee, Marguerite Wynter, and Briana Zimmerman.

Other Content is an extension of the MA program in Visual Arts Administration at the Department of Art and Arts Professions in NYU Steinhardt School.

re-formation is organized by Giles Round and 80WSE's Assistant Curator Marguerite Wynter with the help of other content. Special thanks to James Wines, Judith Schwartz, and Shane Ruth.